Apple Application Development

Published on Β· Updated Β· 5 min

Wlad
Wlad
Founder & Swift Tech Lead

Have an Apple app project? I design and develop it with you, from A to Z:

  • New application β€” from idea to structure, development, and publishing

  • Complete rewrite β€” rebuild an existing app with a modern stack

  • Feature additions β€” integrate new capabilities into your product

  • Multi-platform expansion β€” port an iOS app to macOS, watchOS or visionOS

  • Team reinforcement β€” join an existing team as a Swift/iOS expert

β€œThis service involves development. I code, I deliver, I ship to production.”

Platforms & Use Cases

iOS / iPadOS

The main platform. Native iPhone and iPad applications.

Example projects:

  • B2C consumer app (e-commerce, media, lifestyle)

  • B2B business app (mobile CRM, field tool, dashboard)

  • Companion app for existing web service

  • iOS 17+ Widgets and Live Activities

Typical stack: SwiftUI + UIKit (as needed), Swift 6, SwiftData or Core Data, async/await

macOS

Native desktop applications, optimized for Mac.

Example projects:

  • Utility app (menu bar, productivity)

  • Mac version of an iOS app (Catalyst or native)

  • Pro app with rich interface (editor, dashboard)

Typical stack: SwiftUI + AppKit, multi-window, sandboxing, notarization

watchOS

Apple Watch applications, standalone or companion.

Example projects:

  • Health/fitness extension with HealthKit

  • Watch complications and widgets

  • Standalone app with connectivity

Typical stack: SwiftUI (required since watchOS 7), HealthKit, WatchConnectivity

tvOS

Apple TV applications for the living room.

Example projects:

  • Media/streaming app

  • Casual games with controller or remote

  • Enterprise dashboard on big screen

Typical stack: SwiftUI + UIKit, focus engine, TVMLKit (if needed)

visionOS

Applications for Apple Vision Pro β€” mixed reality.

Example projects:

  • Immersive 3D experience

  • iPad app adapted for Vision Pro

  • Spatial workspace

Typical stack: SwiftUI + RealityKit, ARKit, Spatial frameworks

Technical Stack

Technical skills
A wide range of skills to cover all your needs

Languages & Frameworks

DomainTechnologies

Swift

Swift 6, Swift 5.9+, Swift Macros, @Observable

UI

SwiftUI (iOS 15β†’26), UIKit, AppKit

Architecture

MVVM, TCA, Clean Architecture, SOLID, modularization

Data

SwiftData, Core Data, SQLite, Realm, UserDefaults

Networking

URLSession, async/await, Combine, REST, GraphQL

Concurrency

Swift Concurrency, Actors, Sendable, structured concurrency

Testing & Quality

DomainTechnologies

Unit tests

XCTest, Swift Testing

UI tests

XCUITest, snapshot tests

BDD tests

Gherkin, Cucumber

Coverage

Code coverage, mutation testing

CI/CD & Distribution

DomainTechnologies

Apple

Xcode Cloud, TestFlight, App Store Connect

Third-party

Fastlane, Bitrise, GitLab CI/CD, Azure DevOps, GitHub Actions

Distribution

App Store, Enterprise (MDM), Ad-hoc

Services

Firebase (Analytics, Crashlytics, Remote Config), Push Notifications (APNs, P8)

Apple Developer

DomainExpertise

Certificates

Development, Distribution, Push (P8/P12)

Provisioning

App IDs, Capabilities, Entitlements

Distribution

TestFlight, App Store, Enterprise, MDM

Review

Guidelines, rejection handling, expedited review

Tools & Ecosystem

DomainTechnologies

Documentation

DocC, Markdown, ADR

Scripting

Shell, Python, Ruby, Swift scripts

Collaboration

Slack, Teams, Google Meet, Jira, Linear, Notion

Versioning

Git, GitHub, GitLab, Bitbucket

Advanced Expertise

DomainSkills

Design System

Tokens, atomic components, theming, multi-platform

Accessibility

VoiceOver, Dynamic Type, WCAG, a11y audits

Apple Intelligence

App Intents, Siri, Shortcuts, on-device ML

Modularization

Swift Package Manager, monorepo, micro-features

Performance

Instruments, profiling, memory optimization

How Does It Work?

1. Scoping (1-2 weeks)

We define the scope together:

  • Product goals and constraints

  • Priority features (MVP)

  • Technical stack and architecture

  • Timeline and milestones

Deliverable: Scoping document + estimate

2. Development (iterative)

2-week sprints with regular deliveries:

  • Feature development

  • Intermediate reviews

  • TestFlight builds for validation

  • Continuous adjustments

Deliverable: Working app at each sprint

3. Finalization & Publishing

Launch preparation:

  • UI/UX polish

  • Performance and stability testing

  • App Store preparation (metadata, screenshots)

  • Submission and Apple review follow-up

Deliverable: App published on the App Store

4. Post-Launch Support (optional)

Post-publication support:

  • Crash and analytics monitoring

  • Priority bug fixes

  • Minor evolutions

  • Handover to your team if needed

My Added Value

What makes the difference when you work with me:

  • Production-ready code β€” no throwaway prototype, maintainable code

  • Modern stack β€” Swift 6, SwiftUI, async/await, no technical debt

  • Long-term vision β€” architecture designed to evolve

  • Full transparency β€” repo access, code reviews, documentation

  • Autonomy β€” I manage the project, you validate milestones

  • Adaptability β€” comfortable working solo or integrated into an existing team

β€œI build apps as if they were my own β€” with the same level of standards.”
β€” Wlad, Tech Lead @ Atelier Socle

Collaboration Models

FormatDurationIdeal for

Fixed-price project

2-6 months

MVP, complete app with defined scope

Staff augmentation

1+ months

Existing team integration, evolving project

One-off sprint

2-4 weeks

Specific feature, POC

Engagement Contexts

I work with:

  • Large enterprises β€” structured teams, established processes, enterprise requirements

  • Startups β€” agility, MVP, fast iterations, pragmatism

  • Organizations β€” public sector, non-profits, specific needs

Work Arrangements

ModeDetails

Full remote

Default mode, collaborative tools in place

Hybrid

Occasional on-site as needed (workshops, kickoff, reviews)

On-site

Possible depending on location, duration and conditions

β€œWork arrangements (remote/on-site) and rates are adjusted based on location, mission duration and project context.”

What falls outside this scope

Here, we build together. You leave with a working application.

Frequently Asked Questions

"Do you work solo or with a team?"

Both. I can lead a project autonomously or integrate into your existing team as a Swift/iOS expert. I'm experienced with both enterprise environments and small startup teams.

"Do you also do design?"

I can integrate existing Figma mockups or work with your designer. For design from scratch, I recommend bringing in a dedicated UI/UX designer. However, I can help you set up a Design System.

"What happens after delivery?"

Several options: ongoing maintenance, documented handover to your team, or occasional support. We define this together.

"What's your daily rate?"

It depends on the format, duration and arrangements. We discuss it during the first call β€” it's free and no-commitment.

Supported Apple platforms
iOS, macOS, watchOS, tvOS, visionOS β€” native development across the entire ecosystem